Food & Beverage Sales Manager (B2B & B2C)

Revenue GenerationIdentify and develop new revenue opportunities for the cinema F&B business.Drive B2B concession sales, including corporate events, school outings, private screenings, and bulk purchases.Develop promotional packages that combine cinema tickets with concession offerings.Corporate & Institutional PartnershipsBuild partnerships with corporates, schools, social groups, and event organisers to generate concession sales.Design concession-inclusive packages for group bookings and events.Expand corporate concession voucher programs.B2C Promotions & CampaignsDevelop and execute concession sales campaigns designed to increase average guest spend.Partner with marketing and product teams to introduce promotional bundles and upsell opportunities.Support the rollout of new concession products and limited-time offers.Cinema Event & Activation SalesCollaborate with cinema managers to maximise concession sales during premieres, special screenings, and promotional events.Introduce themed packages tied to major film releases.Sales Performance MonitoringTrack and analyse concession sales performance across locations and initiatives.Provide insights on guest purchasing behaviour and opportunities to improve sales conversion.Cross-Department CollaborationWork closely with Operations to ensure promotions are executable at the cinema level.Partner with Product and E-commerce teams on digital concession sales initiatives.