Manager, Creative Content Kids & Preschool (Fashion Doll Brands)

The Opportunity: 

Overview Mattel Studios is seeking a Manager, Creative Content to help lead the development and execution of a dynamic slate of kids and preschool animated programming based on Mattel’s fashion doll brands. This role will serve as a key creative lead across multiple projects and platforms, partnering closely with internal stakeholders and external creative partners to deliver premium, brand-defining storytelling for television, streaming, YouTube, and emerging digital platforms.Reporting to a Sr. Manager, Creative Content, this position requires a strong creative executive with demonstrated experience managing projects across development and production, shaping franchise strategy through content, and driving cross-functional collaboration. The ideal candidate is a proactive leader with strong creative instincts, excellent communication skills, and deep knowledge of the evolving kids and family entertainment landscape.What Your Impact Will Be:  ResponsibilitiesLead on the creative development and execution of a slate of animated long-form and short-form projects across TV, streaming, YouTube, and digital platformsServe as the primary creative executive on select projects while partnering with senior creative leadership on high-priority franchise initiativesDrive story and franchise development in collaboration with writers, producers, studios, showrunners, and creative talent to ensure compelling, brand-aligned storytellingProvide strategic creative leadership and actionable feedback across all stages of development and production, including pitches, outlines, scripts, visual development, casting, animatics, edits, and final deliveryPartner cross-functionally with Franchise, Consumer Products, Marketing, Digital, Publishing, and other internal teams to support cohesive franchise-building strategies through contentManage and strengthen relationships with external production studios, creators, agents, writers, and industry partnersIdentify and cultivate emerging creative talent, new storytelling opportunities, and innovative content formats that support Mattel’s long-term franchise goalsOversee multiple concurrent productions and development pipelines, ensuring creative quality, brand consistency, and alignment with business prioritiesGuide the development of digital-first and platform-native storytelling strategies, with an understanding of audience engagement across YouTube, streaming, and broadcast ecosystemsCollaborate with production and studio teams to proactively solve creative and production challenges while maintaining timelines and quality expectationsContribute meaningfully to internal greenlight discussions, franchise strategy conversations, and content planning initiativesStay current on trends in animation, kids and family entertainment, digital media, and audience behavior to inform creative direction and competitive positioningSupport presentation development, pitch materials, and executive-facing creative documents for internal and external stakeholdersServe as a key liaison for asset requests, cross-functional creative needs, and communication between departments