Advocacy Lead- San Antonio, TX

Must be based within a 30-minute commuting distance of the designated market.The Advocacy Lead will lead initiatives focused on bartender engagement, category education, and on-premise influence-building on behalf of a large spirits portfolio. The Advocacy Lead will serve as a connector between supplier, distributor network, hospitality community, and trade stakeholders while generating actionable market intelligence to shape future commercial and marketing strategiesReporting to the Channel Intelligence Manager, the Advocacy Lead is passionate about spirits culture, highly connected within the hospitality industry, and experienced in delivering education, building relationships, and translating trade insights into business opportunities.Core Responsibilities/Activities:Legal and Compliance Accountability. Maintain all legal and marketing code guidelines Trade Advocacy & Relationship Building. Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.Category and Customer EducationConduct staff trainings, trade seminars, customer workshops, and distributor education sessions.Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.Market/Trade Intelligence Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.Agency Accountabilities. Complete accurate and timely management of agency initiatives including:Budget and expense managementAll reporting responsibilitiesTracking and management of performance data using agency-appointed platformsNetwork Partnership. Serve as key liaison for the portfolio, distributor, trade and customers within a designated marketLearning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation 

What Success Looks Like:  Commercial growth for spirits portfolio across a designated market  Positive perception of the spirits portfolio among the local trade communityDelivery of program activitiesPositive 360º feedback from manager, market team and client partners Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client Increasing brand and category knowledge The physical demands of this role require the following: Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of saleFrequent lifting and moving cases of product and other objects of 50 pounds or moreThe above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.