SMB Senior Field Marketing Manager, Talent Solutions

At LinkedIn, our approach to flexible work is centred on trust and optimised for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.We are looking for a Senior Field Marketing Manager with expertise in designing and executing customer-centric, integrated marketing programs that drive customer growth and acquisition outcomes. This role combines strategic planning with hands-on execution, partnering closely with regional and global marketing teams, Product Marketing, Sales, Communications and cross-functional stakeholders to develop and activate go-to-market strategies aligned to business priorities. The successful candidate will be responsible for translating customer and market insights into impactful programs that strengthen customer relationships, accelerate business growth and enhance LinkedIn's market position. The core audience includes Talent (HR) decision-makers and key influencer groups such as recruiters, Learning & Development leaders, CHROs, CTOs, CFOs and other senior business stakeholders. The role requires a highly strategic and commercially minded marketer who can analyse data, customer insights and market signals to inform decision-making, optimise investments and deliver measurable impact. Success in this role requires strong leadership, influence and collaboration skills to navigate a highly matrixed, performance-focused environment. As a Senior Field Marketing Manager you will leverage AI and agentic workflows to enhance marketing effectiveness, improve productivity, uncover insights and scale program execution. The successful candidate will be passionate about applying emerging technologies to evolve marketing strategies and deliver innovative customer experiences.ResponsibilitiesSupport the execution of the Regional Marketing Strategy in AustraliaSupport the development of strategic marketing planning for customer acquisition and existing customer growthDefine go-to-market plans through key initiatives (content, account based marketing, executive engagement, customer evidence, events)Drive a data-led approach to marketing by owning performance, measurement and insight generationPartner with stakeholders to translate customer behaviour, market trends and campaign results into strategic recommendations that accelerate growth and business outcomesCollaborate effectively with internal and external stakeholders to ensure cohesive executionSolve ambiguous problems and effectively engaging cross-functional teams for alignmentInfluence and align stakeholders across Sales, Product Marketing, Communications to drive integrated go-to-market strategies and shared business outcomesLeverage AI and create agentic workflows to improve marketing effectiveness, automate processes, increase productivity and scale program execution and insights generationLead the development and execution of integrated, multi-channel marketing programs that drive measurable customer engagement, pipeline, retention and commercial outcomes