CRM Strategies Lead

The Role As Lead of CRM GTM Strategy, you'll own the strategic direction and operational excellence of our global CRM go-to-market motion. You'll work at the intersection of strategy, program management, and customer success—partnering with executive leadership across Sales, Customer Excellence, Marketing, and Product to drive transformational customer outcomes and accelerate CRM adoption across our customer base. This is a high-impact leadership role where you'll: Shape Strategic Direction Define and articulate the CRM GTM strategy, including the operating model, success metrics, and investment priorities that align with enterprise business objectives  Partner with executive leadership to translate CRM vision into executable, measurable go-to-market programs Drive strategic initiatives that fundamentally change how we engage customers—from partner ecosystem strategy to AI-powered customer success models Lead Organizational Execution Establish governance frameworks, decision-making protocols, and performance dashboards that ensure accuracy, accountability and alignment across cross-functional teams Own the CRM P&L, including budget allocation, resource planning, and ROI measurement for all CRM-related programs and initiatives Influence and mentor a high-performing team of professionals who drive CRM initiatives across global regions Drive Business Impact Measure and communicate business outcomes—customer acquisition cost, win rates, customer lifetime value, and market share gains—to executive stakeholders Leverage data and customer intelligence to uncover market opportunities and translate them into winning GTM plays Identify and lead strategic programs that directly impact customer acquisition, retention, and expansion in the CRM category Collaborate Across Functions Serve as the strategic connective tissue between Sales, Marketing, Product, Customer Success, and Partner organizations Influence and align senior-level leaders on GTM priorities, investment decisions, and operational changes Champion a culture of collaboration where cross-functional teams move with speed and clarity toward shared customer outcomes Drive Continuous Improvement Establish a culture of continuous learning and optimization by analyzing market performance, customer feedback, and operational metrics Identify system, process, and capability gaps; design and implement solutions that scale Stay ahead of market trends and competitive dynamics; challenge the organization to innovate in how we go to market