Marketing Strategist - Innovation

The Marketing Strategist – Innovation is responsible for developing forward-thinking marketing strategies that drive consumer growth, strengthen the Brightspeed brand, and create new opportunities to engage and acquire customers. As part of the Growth Marketing Strategy team, this role connects consumer insights, emerging technologies, competitive dynamics, and cultural trends to actionable marketing strategies and initiatives. This position combines strategic thinking with practical execution, translating innovative ideas into integrated campaigns, test-and-learn initiatives, and scalable growth opportunities that deliver measurable business outcomes. Key Responsibilities Develop integrated marketing strategies that drive consumer awareness, consideration, acquisition, and growth, aligning initiatives with broader business objectives. Translate consumer behavior, market research, competitive intelligence, and emerging trends into actionable marketing strategies, campaigns, and growth opportunities. Identify innovative approaches to reaching, engaging, and converting prospective customers across the acquisition journey. Monitor consumer, cultural, technology, media, and industry trends to identify emerging opportunities and potential competitive advantages for Brightspeed. Evaluate innovations such as artificial intelligence (AI), personalization, emerging media platforms, and evolving consumer technologies to inform future marketing strategies. Develop forward-looking marketing concepts, business cases, and strategic recommendations for new initiatives, pilots, partnerships, and capabilities. Identify unmet consumer needs and changing expectations to inform new value propositions, messaging, customer experiences, and marketing campaigns. Lead the strategic development of insight-driven marketing initiatives, from opportunity identification and concept development through execution and performance evaluation. Create comprehensive campaign briefs defining target audiences, consumer insights, strategic opportunities, value propositions, messaging, channel strategies, and desired business outcomes. Partner with Creative, Media, CRM, Digital, Product, Brand, Analytics, and external agencies to translate marketing strategies into executable campaigns. Establish hypotheses and test-and-learn frameworks to evaluate new marketing approaches, messages, channels, technologies, and customer experiences. Collaborate with Analytics and channel teams to define success metrics, assess campaign effectiveness, and translate performance results into actionable recommendations. Identify successful pilots and develop strategies to scale proven initiatives across Brightspeed's footprint. Serve as a strategic thought partner to Marketing, Product, Sales, Customer Experience, Technology, and other business functions to identify and advance growth opportunities. Build cross-functional alignment by clearly articulating consumer opportunities, strategic rationale, expected business value, and measurable outcomes. Present strategic recommendations and innovation opportunities to stakeholders and senior leadership, influencing decisions and driving initiatives from concept to execution. May perform other duties as assigned. The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.