Ecommerce Marketing Manager - North America

This position owns advertising, merchandising, digital shelf excellence, and strategic partner relationships for key ecommerce marketplaces in the US & CA, generating profitable sales growth, market share expansion, customer acquisition, and brand visibility. This is a high-impact, strategic role focused on driving sales & traffic growth and hitting performance targets.Key ResponsibilitiesAdvertisingManagement: Drive the strategy and lead execution of advertising on Amazon (and potentially other marketplaces) to drive incremental growth and efficiency. Develop full-funnel retail media strategies leveraging search, DSP, video, and emerging marketplace advertising solutions.Budget Management: Plan and optimize monthly budgets, ensuring spend aligns with seasonal peaks and product launches as well as category allocation strategy. Monitor performance metrics including total sales & traffic, ROAS, TACOS, new-to-brand metrics, impressions, clicks, CTR, conversion rate, traffic share, and market share to inform investment decisions.Analytics & Tools: Monitor KPIs to refine bidding strategies and keyword targeting. Use tools like Xnurta and Stackline to optimize.Continuous Optimization: Identify testing opportunities and out-of-the-box solutions to improve efficiency and effectiveness.Merchandising & ContentListing and Brand Excellence: Oversee the setup and optimization of product listings, focusing on SEO-friendly titles, bullet points, and consistent, high-quality imagery. Use A+ content and brand stores to tell a cohesive brand story.Promotional Calendar Alignment: Drive marketplace readiness and execution for key commercial events including Prime Day, Black Friday, Cyber Monday, Holiday, and other seasonal campaigns.Relationship ManagementPlatform Relations: Serve as the primary point of contact for e-tailer ad representatives. Liaise with retail account contacts as needed.Team Collaboration: Work closely with sales & cross-functional teams to align demand generation activity with promotions, product availability, etc.Scheduled & Ad Hoc Presentations: Lead quarterly business reviews and performance discussions with internal and external partners; develop business cases for incremental investments and resource allocation to support accelerated growth.