Revenue Operations Manager, Demand Funnel - Base44

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Marketing Operations hire, you’ll own the systems, data, and reporting behind our top of funnel, so every lead, product signal, and campaign turns into action and pipeline.This role sits within Revenue Operations, reporting into RevOps leadership, and works side by side with Marketing, SDRs, Sales, and Product. You’ll partner closely with our marketing and events teams on campaigns, tracking, and lead follow-up, and with Sales leadership on routing, definitions, and handoffs. We’re scaling from a small team to a large one in a single year, so you’ll be the connective tissue between the people generating demand and the people converting it.This role is ideal for an operator who loves both the plumbing and the insight. Our funnel is growing fast, with sources that include inbound, product-qualified leads and accounts, events, outbound, and partners, and you’ll make sure it is measured, routed, and followed up on correctly from day one. You won’t inherit a mature playbook. You’ll help build it, with the backing of RevOps leadership and Wix.In your day-to-day, you will:Own the top-of-funnel tech stack, including HubSpot architecture (workflows, lifecycle stages, properties, scoring) and the integrations and enrichment tools connected to it (ZoomInfo, Clay, Chili Piper, and others)Design and run lead routing, assignment, and SLA monitoring across inbound, PQL/PQA, event, outbound, and partner sources, so no lead goes stale and every handoff to SDRs and AEs is cleanPartner with Product data to turn product usage signals into scored, routed, actionable leads and accountsBuild and maintain lead lifecycle and scoring models, and iterate on them based on conversion dataOwn campaign infrastructure and tracking, including UTM governance, forms, list management, and campaign and event lead operations from capture through follow-upBuild attribution and funnel reporting that shows leadership what is driving opportunities and pipeline by source, campaign, and segmentCreate dashboards and weekly reporting on lead volume, conversion rates, speed to lead, and pipeline contribution, and flag problems earlySet data hygiene standards: deduplication, field integrity, enrichment, QA, and documentationPartner with Marketing, SDR, and Sales leadership to align on ICP, definitions (MQL, SQL, PQL, SAL), and handoff processesUse AI and automation to remove manual work from lead ops and reporting, and share what works across the GTM orgWork with RevOps on territory, capacity, and forecasting inputs that depend on top-of-funnel data