Community & Social Media Manager

Key Responsibilities:Own social presence across WeChat, Douyin, 小红书， Facebook, YouTube, TikTok, Telegram, Instagram and other emerging platforms – including platform strategy, content calendar, execution, and performance optimization.Social media content management to reflect market trends, cultural nuances, and FXTM’s brand voice, collaborate with local team to drive localized social efforts – with the goal of growing reach, engagement, and user acquisition.Collaborate with creative teams (design and video) to deliver a steady stream of multimedia content across formats.Monitor and analyze performance and social KPIs; use insights to optimize output and maximize marketing ROI.Manage social media conversion funnels and communities.Work closely with the Product team to identify key product features and translate them into consumer-centric content strategies for social.Ensure alignment across departments on key products or campaign messaging to maintain consistent brand voice across all platforms.Conduct regular competitor analysis to stay ahead of industry trends, social tactics, and platform innovations.Gather feedback from social audiences, distil user insights, and share recommendations with Product and UX teams to support continual platform and feature improvements.