Food Service Marketing Assoc Manager - R&R, C&U

Overview

PepsiCo s West Division team is looking for a strategic, creative and

results-oriented Foodservice Marketing Associate Manager who thrives in a

fast-paced, innovative environment. You will lead a strategic consumer and

insights driven marketing agenda that will drive volume, topline growth and

brand equity. This experience will develop and showcase the ability to

develop deep consumer understanding, identify growth opportunities and bring

them to market to positively impact sales and profitability. This role will

hone skills in building strong team dynamics, dealing with ambiguity, and

driving for results.As the Foodservice Associate Marketing Manager for

Colleges & Universities (C&U)/Workplace and Rec & Retail, your

mandate will be to drive growth by leading the marketing agenda both

internally (across our brands & customer teams) and externally with

these customers. You will support the West Division foodservice marketing team

in the development and execution of local marketing initiatives in top

Away-From-Home partners. The Foodservice Marketing Associate Manager will be

responsible for the creation, communication, and execution of marketing

programs in assigned Recreation, Collegiate, and Workplace channel

accounts. This role will also be responsible for managing budgets,

activation logistics, and providing post program analysis.Note - Building

strong relationships is integral to this role as you partner with your key

account team, insights, shopper & brand teams, and your customer s

marketing teams to build mutually beneficial programs together.Responsibilities

- Own the marketing agenda for the C&U/Workplace and Rec & Retail

channel and priority accounts within the West Division in partnership with

sales, and deliver against key growth metrics internally and externally

- Lead development of playbooks and toolkits for C&U/Workplace and Rec &

Retail channel

- New Business and Renewals:

- Build marketing strategies and concepts for Renewals and RFPs for priority

prospects; uncover core consumer insights, establish joint objectives and

create 360 strategies

- New Business Templates: Develop new business pitch templates across C&U

and Rec & Retail channels

- Insights development & activation planning: Bring insights-led thinking

to assist in the creation of partnership marketing strategy, creative

development and sell in - keeping PepsiCo brands connected to the consumer

(Both Channel and Customer-specific). Demonstrate leadership by building

partnership opportunities through the development of innovative custom

marketing solutions that achieve customer business objectives and PepsiCo brand

- Own and/or support the creation and execution of national brand programs

and toolkits at key priority foodservice accounts within the West Division

- Support the launch of national innovation priorities through

customer-specific programming and consumer engagement

- Develop and manage region-wide syndicated programming including the West s

Field Activation Sampling Program by building a localized plan with Sr

Marketing Manager to increase trial and intensify consumption

- Understand the student & recreation landscape and build tailored campus

plans for each university in line with National Strategy. Own the development

of marketing programs leveraging regional properties and assets

- Support Quarterly Business Plan development and planning

- Manage communication with select Sector Brand and Channel partners

- Manage agency relationships to deliver breakthrough programs and creative

that drive unique points of difference for our brands within the market or

region.

- Support development and execution of Annual Operating Plan (AOP) for the

C&U/Workplace and Rec & Retails channels

- Effectively manage A&M budget, which includes planning out full year

spend, ongoing tracking and budget reconciliationCompensation and Benefits:

- The expected compensation range for thi position is between $85,200 -

$142,650 based on a full-time schedule.

- Location, confirmed job-related skills and experience will be considered

in setting actual starting salary.

- Bonus based on performance and eligibility; target payout is 10% of

annual salary paid out annually.

- Paid time off subject to eligibility, including paid parental leave,

vacation, sick, and bereavement.

- In addition to salary, PepsiCo offers a comprehensive benefits package to

support our employees and their families, subject to elections and

eligibility: Medical, Dental, Vision, Disability, Health and

Dependent Care Reimbursement Accounts, Employee Assistance Program

(EAP), Insurance (Accident, Group Legal, Life), Defined Contribution RetirementQualifications

- Bachelor s degree required; MBA preferred.

- Minimum 4 years of experience with consumer-packaged goods or Food

Service/On-Premise industries preferred. Previous customer & channel

experience considered an asset.

- Demonstrated ability as a big idea thinker. Consumer-centric marketer

who can identify relevant consumer insights and thrives on change within a

fast-paced environment.

- Proven expertise in managing the agency process from brief to delivering

best in class ideas, including ability to mobilize a diverse team of

internal and external constituents to execute in the marketplace.

- Strong leadership skills (i.e. able to present to senior management as

well as external Customer and Agency partners) and ability to influence and

understand varied points of view

- Exceptional collaboration skills and high ability to influence within a

matrixed environment and able to build & leverage informal network

- Excellent communication and presentation skills (written and oral)

- Superior project management, logistics, and organizational skills

- Superior analytical skillset with ability to find actionable, pragmatic

solutions for complex problems

- High proficiency in Power Point to develop visually impactful presentations.

- Solution oriented, strategic and creative thinking, strong attention to

detail