Senior Digital Consultant
Career Area:Business Technologies, Digital and DataJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.Caterpillar is hiring a Senior Digital Consultant focused dealer deployment of the digital products for Rental & Used (including but not limited to CatRentalStore.com, Customer Portal, Rental DMT, CatUsed.com and MyUsed, with consistent YOY growth on dealer adoption, customer registrations, and customer utilization.Job Duties:
Partners and collaborates with dealers to drive deployment of the Rental & Used suite of digital tools and platforms, focusing on delivering customer and business value defined in a variety of ways – typically in the form of increased registered users, user engagement/utilization, online leads, attributable sales – the full customer lifecycle.
Interacts extensively with appropriate digital team members, data owners and analytics teams to understand the appropriate capabilities, integration points and deployment status as well as provide business requirements back into the Cat Digital organization.
Collaborates with dealers on digital assessment of their organization providing recommendations and action plans to improve digital capabilities, processes, and online customer experiences.
Supports the development of Marketing and Digital categories of the Rental Excellence Program (REP) and related metrics.
Provides supplemental tracking and reporting at an individual dealer level to provide actionable insights for digital experience improvement.
Creates and operationalizes marketing and training resources for dealers to drive better consistency across the dealer network.
Gathers VOC and VOB to support the digital roadmap for rental and communicates expectations and requirements to the Rental & Used Digital Product partners in Cat Digital.
Identifies opportunities for lead process improvement with dealers.
Actively stays in-tune with the competitive digital landscape and capabilities and leverages competitive intel and deep customer understanding to define future capability and enhancement requests.
This role may provide dedicated focus to a critical capability, industry, region and/or project. Other job duties assigned as needed.
Skills Needed:Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.Level Extensive Experience: Uses measurements to drive improvement in a number of different ways. Defines, captures and monitors metrics for multiple functions.Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.Level Extensive Experience: Advises colleagues on implementation and operational considerations. Promotes understanding of multiple product and service groups and their interdependencies.Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.Level Extensive Experience: Communicates to clients regarding expectations of all parties. Conducts periodic reviews of work effort, progress, issues, and successes.Software Product Training: Knowledge of software product training; ability to create and deliver training on the implementation, operation and utilization of technology products and systems.Level Extensive Experience: Describes resources and approaches for training on advanced product features and functions. Facilitates training for end-users, infrastructure staff, management and administrators. Designs and conducts high-level and detailed demos of all advanced product features and facilities.Basic Qualifications:
Experience in digital marketing, technical marketing, product marketing, or consulting
Experience working with rental, digital, and marketing dealer leadership teams
Product support or digital product development experience with strong ability to demonstrate digital capabilities
Strong communication skills, both written and verbal, including the ability to interact across all levels of the organization from team members to executive management
Top Candidates Will Also Have:
Experience in the rental and/or used equipment industry
Analytics and KPI acumen – ability to understand data, derive insights and utilize to take action and drive solutions
Proven ability of influence without authority
Foundational working knowledge of Caterpillar’s current digital capabilities and digital team operational model
Additional Details
Location: Peoria, IL OR Dallas, TX OR Chicago, IL
Caterpillar operates in a hybrid work environment, requiring a minimum of 3 days per week of onsite, in office work.
Travel: Up to 30 %, domestic and international
Relocation assistance IS available
Sponsorship is NOT offered
Final details:Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status. #LI #CareersEmployee benefit details:Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just an hourly wage because we value your performance, we offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a monthly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).About CaterpillarCaterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.Posting Dates:October 25, 2024 - November 7, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .