Channel Marketing Manager

Authenticx is transforming the healthcare industry through innovative solutions that enhance patient engagement and streamline operations. We are looking for a talented and motivated Channel Marketing Manager to join our team and drive revenue growth through strategic partnerships.Position Summary:

The Channel Marketing Manager will play a critical role in developing and executing channel marketing strategies to drive revenue through partnerships. This position will collaborate across Marketing, Sales, and Product teams to build go-to-market programs, create co-marketing campaigns, and support sales enablement initiatives that enhance Authenticx's reach and impact across the healthcare industry.Key Responsibilities:Channel Strategy Development:

Develop and execute channel marketing strategies to generate demand and growth through partnerships.Partner Program Management:

Oversee partner programs, including co-marketing initiatives, partner communications, and demand generation efforts.Channel Event Strategy:

Plan, coordinate, and manage partner-focused events such as trade shows, webinars, and field marketing opportunities. Collaborate with partners and internal teams to maximize event impact, engagement, and pipeline generation.Campaign Planning and Execution:

Design and implement channel-specific campaigns and marketing activities to increase partner engagement, lead generation, and sales pipeline growth.Sales Enablement:

Work cross-functionally to create and deliver partner enablement materials, including product training, sales collateral, and go-to-market content to empower partner success.Market Insights:

Conduct market research and competitive analysis to identify growth opportunities and refine channel strategies. Provide feedback to Product and Marketing teams to improve messaging and positioning.Metrics and Reporting:

Track and analyze channel program performance, campaign effectiveness, and ROI. Use data insights to inform strategy and drive continuous improvement.Relationship Management:

Cultivate and maintain strong relationships with channel partners to ensure alignment on strategies, execution, and long-term success.