Lead Demand Marketing Manager

As a Lead Demand Marketing Manager, you will drive strategic, multi-channel demand generation initiatives that fuel pipeline growth and revenue. In this role, you will guide and inspire a cross-functional team of marketing specialists and BDRs, aligning efforts to create integrated campaigns that generate awareness, engagement, and high-quality leads. If you have a passion for demand marketing, a strategic mindset, and the ability to lead cross-functional teams, this is the role for you.What You’ll DoGuide and inspire a cross-functional team of marketers and BDRs, fostering collaboration and accountability to execute a unified GTM plan.Partner with Product Marketing, Marketing Operations, PR, Content, and Customer Marketing to develop and execute demand generation strategies.Serve as the subject matter expert for campaign execution, including campaign briefs, ad strategy, content strategy, nurture strategy, and BDR playbooks.Act as a key liaison between marketing leadership and executive stakeholders, ensuring demand generation initiatives align with company objectives.Use data-driven insights to track campaign performance, optimize future initiatives, and report progress to stakeholders.Conduct in-depth market research to refine buyer personas and messaging, ensuring campaigns effectively engage target audiences.Stay ahead of marketing technology trends, leveraging new tools and strategies to enhance campaign effectiveness.Oversee budget allocation and resource management for marketing initiatives, ensuring optimal ROI.Travel up to 10% as needed for team collaboration and events.