Demand Marketing Manager

Daxko is looking for a Demand Marketing Manager to develop and execute high-impact marketing programs that drive new business opportunities. In this role, you will own demand generation strategies, optimize marketing campaigns, and work cross-functionally to ensure our efforts translate into pipeline growth and revenue. If you thrive in a fast-paced, results-driven environment and have a passion for B2B marketing, this role is for you.What You’ll DoDevelop a deep understanding of Daxko’s products, brands, and market positioning to drive effective demand generation.Research and refine ideal customer profiles and personas, understanding their pain points and buying criteria.Plan and execute quarterly demand generation campaigns, including events, digital marketing, sales campaigns, SEO, paid media, and email nurtures.Work cross-functionally with content, web, paid media, and events teams to ensure marketing initiatives are executed effectively.Track, analyze, and optimize campaign performance, identifying gaps and ensuring alignment with business objectives.Manage budgets, ensuring efficient allocation of marketing investments to maximize return.Implement A/B testing strategies to improve conversion rates and campaign effectiveness.Contribute to the development of tactical goals for the demand marketing team.Review and QA marketing deliverables to ensure brand consistency and high quality.